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Stage 3: development of procedure

Phase 1 — Interviewing Personnel

SLD consultants will give advice on interviewing and determining the suitability of personnel for operating the kart centre.

Phase 2 — Developing Operation Systems

Using existing systems from the Buckmore Park Kart Circuit, advice on the safe implementation of the relevant operating procedures will be given to suit the venue’s particular requirements.

Phase 3 — Training of Personnel

SLD consultants will advise on the pre-launch training of all local personnel on site. Additional staff training may be required in the UK.

Phase 4 — Initiation of Marketing Campaign

Advice will be given on an initial local marketing and media plan to maximise pre-opening exposure.

Stage 4: pre-launch

Phase 1 – Continual Marketing Campaign

SLD consultants will advise on the continuation of a pre-opening marketing campaign to maximise exposure and media interest.

Phase 2 – Operation Systems Checking

SLD consultants will oversee operational dummy runs immediately before launch day to ensure smooth day-to-day running of the venue.

Phase 3 – Pre-Launch and Launch

SLD consultants will visit the site one week before launch to ensure that the venue and staff are ready for launch day. SLD consultants will advise on maximising the promotional aspects of the launch day, and deal with any last-minute issues. SLD will supply a motorsport celebrity on the launch day if required at a one-off agreed cost.