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Stage 5: day-to-day support during operation

Phase 1 — Full Operation

General advice will be given on the day-to-day running of the centre when open, and specific advice will be given on operational problems as they arise.

Phase 2 — Further Marketing

Advice will be given on the development of additional facilities to maximise and increase revenue streams e.g. merchandising, catering, the introduction of new events and special promotions.

Phase 3 – Ongoing Support and Regular Reviews

SLD consultants will give telephone, fax and email support plus regular meetings to ensure the smooth running and development of the centre.

Stage 6 – downstream activities

Phase 1 — Kart Racing School

After six months operation, advice will be given on a kart racing school which will be introduced to promote existing local drivers and attract new drivers. The school will be based on the Sisley Kart Racing School and will be modular. All ages from 8 upwards can be accommodated. The kart school will result in both revenue enhancement and local drivers being fully trained before venturing into a motor-racing career. SLD’s team of ARKS and ARDS licensed instructors will train the trainers and give them the skills to enable them to manage the kart school and provide novice drivers with the best possible start to their motorsport careers. This is an area where linkage between the UK and the new venue could be developed. Technicians, instructors and drivers could also be sent to the UK to receive further advanced training.

Phase 2 — National Race Meetings and CIK/World/Asian Championships

After twelve months operation, SLD will consult on how to form and operate a kart racing club. The club will be able to promote regular competition events for local drivers using either self-owned or circuit-owned competition karts. SLD’s consultants will advise on the structure of the club and will train the various officials to a higher standard based on UK training levels.

Club officials will be able to visit the UK for further advanced training at UK race meetings. Local drivers would also be able to visit the UK and compete in UK race meetings and possibly an exchange driver visit could be arranged. After 36 months, further advice would be given on how to attract international karting CIK events to the circuit (if applicable).

Phase 3 — Kart Shop/Kart Manufacturing Outlet

The development of local drivers will lead to a market for the sale of racing equipment and accessories, as well as the need for a preparation area for self-owned racing machines. Advice on storage and the setting up of local race teams would be part of the consultancy if required. Our consultants will advise on the most successful and profitable methods used in operating a kart spares shop selling both machinery and karting accessories. The methods used will be based on a successful UK model. In addition, SLD can advise on the setting up of a local kart manufacturing and maintenance facility.

Phase 4 — Expansion of Venue

After 48 months, SLD’s consultants would give advice on expansion of the venue to increase profitability.

Stage 7: young local driver development – motorsport link

The SLD Group has strong links with all forms of motorsport and can place young talented local drivers with the top racing car teams in Europe, depending on their level of experience.